Maxwell Render

could´nt that be a nice addition to mw materials?!
http://www.allegorithmic.com/getstarted

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Intel Core i/ 920 @ 4.0 GHz
Windows 7 64 Bit
Cinema 4D 12
Maxwell II
Vray for C4D

Procedural techniques are good for generating endless game content, but not much use for photoreal texturing.

For archviz I only use procedurals to generate 'fractal dirt' AmbientOcclusion maps - for use as mxm weightmaps.

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Materials, Arch-viz, C4D Dynamics

I kind of agree with andreD,
Procedural and generative textures can be very helpful in the assistance of material creation if not entire material creation, I have been playing around with filter forge and it seems to me to be a HUGE advantage.
Maxwell renders natural anti aliasing benefits from detail in even the finest levels, generative materials can be a solution for achieving extremely accurate detail without using endlessly large gigapixel textures...