don't get too crazy about... hehe.. I found this...
http://www.pcmag.com/article2/0,2817,23 ... eg-igyAyDeTradeoffs
It all sounds like a big improvement over normal photography, and it is, but it doesn't come without tradeoffs, the main one being picture resolution. The nature of light-field photography makes it difficult capture high-resolution images without making the optics extremely complicated. Although Ng says his team has found ways to mitigate the issue, the Lytro camera won't be competing with others on the market in the megapixel arena. Ng says it ultimately doesn't matter, however.
"Huge advances have been made," he says. "The resolution issue from the research side of things was one of the early big breakthoughs at the company. The thing about resolution, by the time people share pictures online, you're throwing away 90 to 95 percent of those pixels. And the vast majority of picture use today goes through the Web."
The Sharing Question
Ng makes a good point, but the Web issue touches on another question: how will Lytro users be able to share their photos? The file format is a new, proprietary type, Ng says, and Lytro will offer online storage for anyone who owns a camera. Users can then share their focus-anywhere pics via embed codes for viewing online. It's doubtful that popular photo services like Flickr and Snapfish will support Lytro photos anytime soon, but users will always have the ability to "flatten" the images as JPEGs, though they'll lose the interactivity.
While Ng wouldn't talk about any specifics for the upcoming camera, he did say it would be "competitively priced" and targeted at the everyday user. For the future, he has plans to spread the technology out to video cameras, which he says are on the product road map. Initial response to Lytro's plans has been "enormous," he says, and he plans to build on that interest to revolutionize the entire photography industry.
"Cameras are so important to people becuase as human beings we have this fundamental need to share our stories visually. You can see that in the size of the camera market. Not including phones, the camera market did $38 billion in sales last year, and in spite of the lack of innovation it's supposed to grow to $44 billion in 2015. From lytro's perspective, this is a really rich space from which we can build a large independent company that will forever change the way we take and experience pictures."
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sing with me.... la la la... la la la
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