I would model the logo with all quads then sculpt in those details to create the right maps, plus you'll need a nicely subdivided model to get the most out of displacement....
Then for the scene, I would start setting it up/testing with various curved objects until the general highlights, etc became desireable while material is being created. Then I would drop in the logo with straight on view and fine tune from there.....
Here's a quick example:



straight on view of "logo" dropped into scene:

setup:
